Workshop SMPP: Strategic Marketing Plan for a Printer
Deep and detailed vision of how to make a Strategic Marketing plan for a Printer.
In 2 months you will be ready to be part of the 5% of printers who have a marketing plan, which will allow you to be prepared for the future.
You will learn to be aware of your environment, see the markets that grow the most, define the mission, vision and values of your company and follow all the steps from where you are to where you want to be with your company. You have all the necessary tools to do it, as well as with our help.
Goals
Get tools to develop a strategic marketing plan for the print market. The entire Marketing process will be seen and studied from the graphic arts sector prism.
What will it bring you
Be the owner of your future and that of your company.
Development from scratch and with weekly monitoring of the progress of your marketing plan.
Participatory course where the trainer will direct all the training action to get you excited and motivated in your daily work.
You will understand and value that success is achieved from planning and the proper execution of strategies and tactics.
Do it at your own pace.
About Paloma Larroy
Degree in Advertising and Public Relations from the Complutense University and Master's Degree in Art Direction from the School of Visual Arts (New York) I started my professional career at GCM (Cabinet of Marketing Consultants). Then I worked for HMC (Hospitality Marketing Concepts) and from there I went on to work for Xerox Spain as a sales rep in 1994.
In 1995 I became responsible for the color solutions demonstration center in the Madrid area. Thanks to a team of high professional and human level, results grew at a rate of 400% compared to the previous year in color solutions.
In 1996 I was promoted to direct the Medium Volume Color Printing Business Unit (ODP BDM). During the years that I directed that unit, we always doubled in sales, at least, the growth of the market, placing Xerox for the first time as a sales leader in color solutions in Spain.
Since 2006 I have been teaching the digital printing sector in several countries and in 5 languages. My clients include Xerox, Canon, Konica Minolta and HP. Training both its sales forces and its end customers to help them get the maximum return of their investments.
Addressed to:
CEO, Marketing Directors, Managers, Commercial Directors, and all those people in the printing sector interested in acquiring knowledge related to the development of strategies and tactical actions to define the future of the company.