Masterclass MST: Managing Sales Teams

What will it bring you

Recognize opportunities to add value to clients and know how to sell documents with added value at a higher price.

Participatory course with consultations by e-mail.

You will understand and appreciate that understanding the customer is essential to add value.

Data from international studies to support your proposals to clients.

Do it at your own pace.

About Paloma Larroy

Degree in Advertising and Public Relations from the Complutense University and Master's Degree in Art Direction from the School of Visual Arts (New York) I started my professional career at GCM (Cabinet of Marketing Consultants). Then I worked for HMC (Hospitality Marketing Concepts) and from there I went on to work for Xerox Spain as a sales rep in 1994.

In 1995 I became responsible for the color solutions demonstration center in the Madrid area. Thanks to a team of high professional and human level, results grew at a rate of 400% compared to the previous year in color solutions.

In 1996 I was promoted to direct the Medium Volume Color Printing Business Unit (ODP BDM). During the years that I directed that unit, we always doubled in sales, at least, the growth of the market, placing Xerox for the first time as a sales leader in color solutions in Spain.

Since 2006 I have been teaching the digital printing sector in several countries and in 5 languages. My clients include Xerox, Canon, Konica Minolta and HP. Training both its sales forces and its end customers to help them get the maximum return of their investments.