Masterclass SDPB: Sell Digital Printing Better.
Global vision of the new approach to the sale of digital printing to be successful.
In a few sessions you will be prepared to speak differently to your clients and be more effective in your sales. You will discover what you must do to differentiate yourself and add value.
Goals
Get tools to get a global idea of the sales process in the graphic arts sector. Using a methodical and orderly way of working. Increase the results in all those actions within the sales process. The entire Sales process will be seen and studied from the graphic arts sector perspective.
What will it bring you
Sales process model, generating that you increase your self-confidence in all your actions during the sales process.
Know a method that will motivate you in your future sales in the Graphic Arts sector.
Participatory course with consultations by e-mail.
You will understand and value that the commercial is important, YOU ARE IMPORTANT.
Do it at your own pace.
About Paloma Larroy
Degree in Advertising and Public Relations from the Complutense University and Master's Degree in Art Direction from the School of Visual Arts (New York) I started my professional career at GCM (Cabinet of Marketing Consultants). Then I worked for HMC (Hospitality Marketing Concepts) and from there I went on to work for Xerox Spain as a sales rep in 1994.
In 1995 I became responsible for the color solutions demonstration center in the Madrid area. Thanks to a team of high professional and human level, results grew at a rate of 400% compared to the previous year in color solutions.
In 1996 I was promoted to direct the Medium Volume Color Printing Business Unit (ODP BDM). During the years that I directed that unit, we always doubled in sales, at least, the growth of the market, placing Xerox for the first time as a sales leader in color solutions in Spain.
Since 2006 I have been teaching the digital printing sector in several countries and in 5 languages. My clients include Xerox, Canon, Konica Minolta and HP. Training both its sales forces and its end customers to help them get the maximum return of their investments.
Addressed to:
Sales reps, managers, team leaders, freelancers and all those people in the printing sector interested in acquiring knowledge related to sales techniques.